MOFILM, a pioneer of content for mobile and online services has partnered with Fizzback to gather insight into the mobile industry’s attitude to made-for-mobile film.
 
Fizzback has already become the method of choice for UK mobile consumers to give their feedback on key moments of truth with their providers across all touch-points including the sales, billing and customer service experiences. Leading retailers and operators such as T-Mobile, Phones 4u and The Carphone Warehouse gain huge volumes of actionable insight each month by proactively polling their customers on the experience they’re delivering. Mobile content, including video is becoming an increasingly important element of the mobile customer experience and in offering mobile feedback channels, Fizzback is uniquely positioned to gain deep insight into the attitudes of consumers post mobile content consumption.

At Mobile World Congress, Fizzback will gather freeform feedback from any of the expected 60,000 delegates on their attitude to mobile film via SMS and email, and each ‘Fizzbacker’ will be automatically entered into a competition to win a Chevrolet ‘Cruze’ compact family car among other prizes. The insight gathered will be automatically categorised by Fizzback’s unique artificial intelligence engine and presented via the Fizzback Real-Time Dashboard during the exclusive CMO Summit, where marketing chiefs from leading brands will collaborate on the future of mobile entertainment, advertising and commerce.

Hosted by two-time Academy Award-winning actor and director Kevin Spacey, and a headline attraction at the GSMA's Mobile World Congress, the MOFILM Mobile Short Film Festival provides filmmakers with an opportunity to make a name for themselves in the rapidly emerging mobile film space. The festival is the first of its kind, and highlights the increasing influence of the mobile medium on the entertainment industry, bringing together art, commerce and technology.

“We’re delighted to be working with Fizzback to gain critical insight into industry leaders’ attitudes to mobile film.” comments MOFILM CEO Andy Baker. The mobile phone is increasingly being used as an experience-rich entertainment device, and it clearly makes sense to use the same device to provide feedback on that experience.”

According to Fizzback CEO Rob Keve: “Fizzback has rapidly become the method of choice for consumers to express their views on their experience of buying and using mobile technology. We are pleased to be supporting MOFILM at Mobile World Congress and look forward to gathering what should be fascinating insight.”

About Fizzback

Fizzback helps brands to engage with their customers. The Fizzback™ service solicits instant customer feedback at the point of experience and employs a unique artificial intelligence engine to understand the nature, sentiment and tone of comments. Tailored responses are generated and delivered in real-time, driving meaningful conversations. Relevant staff are intelligently alerted, enabling companies to resolve customer issues quickly, and an interactive dashboard, including KPIs and verbatim customer feedback, helps senior management drive their business by voice-of-customer.

Fizzback™ is being used by companies determined to innovate and differentiate themselves through a superior customer experience. In practical terms it is like being able to walk the shop floor 24/7, listening to what your customers are saying and acting upon their insights.

Headquartered in London, Fizzback is privately owned and backed by Advent Venture Partners.

Contact: 0845 067 1000

About MOFILM

MOFILM is a pioneer of content for mobile and online services, working with the mobile industry and filmmakers to promote exciting and simple to use services. For the latest information on MOFILM competitions please visit http://www.mofilm.com. MOFILM distributes independent film content to mobile operators and content service providers around the world.

For further information contact:

Email: info@mofilm.com

Tel: +44 207 193 2453